Antyra Solutions · Aahaasa Collection · Paid media update
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Data as of 16 Oct 2026, 11:15 (Colombo). Budget, impressions and clicks are October month to date (1-16 Oct; 16 Oct is a partial day). Google Ads performance and website results run from campaign launch (25 Sep) to 16 Oct. Allocations come from the Aahaasa Google Ads Strategy deck; LKR converted at the deck's 328 LKR/USD.
1-16 Oct, Google Ads and Meta combined. Meta clicks are link clicks.
October spend against each property's own allocation. The lighter extension shows where spend lands by 31 Oct at the last three full days' rate (paused campaigns excluded).
| Property | Channel | Allocation | Spent | Remaining | Used | Projected |
|---|
Aadya is budgeted in LKR, so its rows show LKR; Aadya's Google Ads account bills in USD and is converted at 328.
Each property reported from its own Google Ads account. Website figures: Aarunya from its own GA4 property; Aavya and Aadya from the Aahaasa Corporate GA4 property, by the pages visitors land on.
Kandy · Awakening Journey
Balapitiya · Restorative Journey
Hatton · Reflective Journey
Every booking recorded on each property's website since campaigns launched, from all traffic sources, not only paid media. Test bookings made through Google Tag Manager preview are left out.
| Property | Website visits | Bookings | Booking value | Visit-to-booking rate | Avg. booking value |
|---|
All channels, 25 Sep - 16 Oct. Each dot is a booking, labelled with its value.
Aarunya booking value includes taxes. Aavya and Aadya bookings are recorded in the Aahaasa Corporate GA4 property and show room value before tax. Aavya and Aadya visits count sessions that land on their pages.
Booking value by the guest's country (GA4 location of the booking visit), since 25 Sep, with whether that country is in current paid targeting.
The UAE is in the strategy's priority markets for Aarunya and Aavya (rotational test against India) but is not in current paid targeting.
Whether paid media drove or assisted any booking since 25 Sep, checked four ways.
| Date | Property | Value | Booking visit source | First visit source | Paid touchpoint |
|---|
None of the bookings so far trace back to a paid visit. Where a booking shows the resort's own website as its source, the channel that first brought that guest isn't visible. With bookings typically planned 100+ days ahead, paid visits from the last three weeks may still convert later.
Brand and Generic Search are live on all three accounts; Aadya's Brand Search has just started serving. Performance Max, remarketing and Demand Gen follow in phases (see the roadmap below).
Where each account's campaigns are serving, with impressions since launch.
USD, 25 Sep - 16 Oct
Share of eligible searches the ads appeared in, since launch. Plan target for brand: 70%+
25 Sep - 16 Oct. Conversions are micro-conversions (view item list, add to cart) used to train bidding while booking volume builds.
| Account | Campaign | Bidding | Spend | Impr. | Clicks | CTR | CPC | Conv. | Impr. share |
|---|
Ad account LKR_Ecom_Antyra_Aahaasa Collection, 1-16 Oct, LKR.
From each campaign's ad set targeting.
| Campaign | Status | Spend | Impr. | Reach | Freq. | Link clicks | Landing views | CPM |
|---|
International campaigns turn most link clicks into landing page views. The local Sales campaigns, targeted within Sri Lanka, record few landing page views and are under review.
Daily website visits from paid search and paid social, 25 Sep - 16 Oct, on one shared scale.
Paid search - visits, - engaged · Paid social - visits, - engaged
Paid search - visits, - engaged · Paid social - visits, - engaged
Paid search - visits, - engaged · Paid social - visits, - engaged
Engaged visits last 10+ seconds, view 2+ pages or trigger a key event. Aarunya's GA4 logs more paid search visits than Google Ads logs clicks, as visits restart when people move on to the booking engine.
No bookings have come through Google Ads yet, which is expected three weeks in. Spend so far is modest and the campaigns are still in the data-accumulation stage: Generic Search runs on Maximize Clicks to build traffic and micro-conversion signal (view item list, add to cart) before moving to conversion-based smart bidding. Aarunya's Brand Search moved to Maximize Conversions on 14 Oct, which is still too early to read. Performance Max is planned for the week 4-5 mark, property by property, once each account has enough micro-conversions to learn from.
Brand and Generic Search live (Aadya's Brand Search added this week). Maximize Clicks to gather traffic data, with view item list and add to cart as primary micro-conversions so bidding has signal before bookings arrive.
Aarunya Brand Search moved to Maximize Conversions (14 Oct) and is in its learning period. Generic Search stays on Maximize Clicks. Search term reviews and negative keywords are ongoing.
Performance Max launches property by property once micro-conversion volume supports it. Aarunya has the strongest signal and goes first; Aavya follows; Aadya once its traffic builds.
Display remarketing once audience lists reach Google's minimum size; Demand Gen if budget, creative and traffic support it. Until each stage launches, its budget share stays with Brand and Generic Search.
Generic Search moves to Maximize Conversions once it records 15+ conversions a month; target CPA or ROAS bidding once bookings build up. Budget shifts toward the best-performing campaigns.
Micro-conversions logged by each Google Ads account since launch. More signal means Performance Max can learn faster.